Emerging out of a font designed especially for MIGLĖ by the Berlin-based graphic design studio Hanzer Liccini, Letterchain is a collection which fuses jewellery with typography: a classic curb chain metamorphosizes into letters and symbols to form names and words. Available in silver and gold vermeil, three customizable jewellery pieces – necklace, bracelet and earring – can be visualized and ordered via a virtual font testing platform. Each piece comes with the Letterchain font, combining the digital and the analog.
Campaign concept and art direction by Miglė Kazlauskaitė, Elias Hanzer and Lucas Liccini
Letterchain font by Hanzer Liccini
CGI videos by Marie Dommenget
3D font rendering by Kipras Kazlauskas
Emerging out of a font designed especially for MIGLĖ by the Berlin-based graphic design studio Hanzer Liccini, Letterchain is a collection which fuses jewellery with typography: a classic curb chain metamorphosizes into letters and symbols to form names and words. Available in silver and gold vermeil, three customizable jewellery pieces – necklace, bracelet and earring – can be visualized and ordered via a virtual font testing platform. Each piece comes with the Letterchain font, combining the digital and the analog.
Campaign concept and art direction by Miglė Kazlauskaitė, Elias Hanzer and Lucas Liccini
Letterchain font by Hanzer Liccini
CGI videos by Marie Dommenget
3D font rendering by Kipras Kazlauskas
